The
growth in Email has been phenomenal.
Businesses which hardly sent an
Email twelve months go now cannot
live without it. In many cases the
bulk of customer communication is
now via Email.
The
cost saving on postage, printing &
stationery and people’s time is
substantial. Efficiency savings have
resulted in Increased Profits. It’s
enabled the business to be
pro-active with its clients rather
than reactive – simply by
communicating more frequently.
So
why isn’t everyone happy? And why
are many businesses – possibly yours
too – not benefiting as they could?
Unfortunately the very nature of
Email brought its own unique
problems …
Feature
& Potential Problem
It’s Instant
Unlike a letter you cannot take
it out of the post-bag.
Email is full of spelling
mistakes
No excuses really but do you
read every Email before you send
it and do you Spell Check it
before you do?
I Can’t Control It
If you read every letter before
it’s posted you’ll be frustrated
by Email. How do you control
what others are writing via
Email.
Email Merge Is Quick & Easy
I received an Email recently and
I could see every recipient.
Where’s the Security?
Email is Personal
I run a Business and need to see
what’s going on
Email is Local
Every document is stored in my
Customer Database. But I’m
certain that not every Email is.
And it should be!
Email is a Separate System
I want it as part of my Document
Management/Customer Database not
a loose canon!
Headers & Footers
Every Email must have a
disclaimer. How do I ensure that
it does with an Email Merge?
Attachments
My documents are mainly Word &
Excel. If I send them as
attachments how do I ensure
they’re not blocked. Or altered
by the recipient?
SPAM
I can write to whomever I like
but how do I make sure my Email
is not treated as SPAM?
